Launched in 2022, Paddle BC is a collaboration between paddling associations and tourism organizations that has two main goals.

The first is to promote British Columbia as a world-class paddling destination that offers some of the most varied and fun waterways on the planet. With 25,000 kilometers of ocean coastline to explore, innumerable rivers and tributaries, and more than 20,000 lakes of all sizes in an area larger than France and Germany combined, they figured it was worth letting the rest of the world in on the secret that paddling in BC is epic.

The second goal of Paddle BC is to endorse the safety of the sport with the help of local experts.