BC AdventureSmart has once again met key milestones and successfully provided outdoor education, even during these unforeseen times, by continuing to support our very active, healthy province.
Summer 2020 was a unique season, for everyone, however with creativity and adapting to the ‘new normal’, the program created new opportunities, expanded their options and professionalized.
Seasonal report includes
- Market research
- Industry support
- Updated branding
- Changing landscapes
- Covid specific messaging
- Expanding program reach
- Volunteer presenter training
- Success of online presentations
- Sustainable funding announcement
- Creative outreach during a pandemic
- 1,150% increase in volunteer presenter training
- 200 volunteer presenters / ambassadors trained
- 170% increase of activity on social media platform
- 1,944 kms travelled in the sea to sky region (one of the highest call volume regions)
“BC AdventureSmart has created a very effective program for educating people who enjoy the outdoors about how to stay safe and reduce the number of search and rescue incidents. As part of the Outdoor Recreation Council of BC’s mandate, we actively encourage the outdoor recreation community to consider their own safety and that of others as they head out on their adventures. We found it very easy and impactful to use and amplify AdventureSmart’s messages through our own channels. We look forward to exploring new ways of working together that will help us collectively to improve public safety in the outdoors.”
Louise Pedersen, Outdoor Recreation Council of BC, Executive Director
“Having the BC AdventureSmart social media boilerplate resource provided for us is super helpful in keeping consistent messaging about safety to our visitors.”
Tamasyn Kennedy, Destination Campbell River
“Sandra and AdventureSmart are a huge help in providing outdoor education and supporting the search and rescue teams throughout the province.”
John Blown, North Shore Rescue, SAR Volunteer
“Our responsibility to support the BC Search and Rescue volunteers by engaging with BC residents, new Canadians and travellers, all in the name of public safety and incident prevention, is a responsibility we take to heart.”
Sandra Riches, BC AdventureSmart, Executive Director
Thanks to the Lifesaving Society BC & Yukon Branch for their continued support and the BC SAR Association, Emergency Management BC and our industry affiliates.
If there’s any questions, please contact Sandra Riches.
[pdf-embedder url=”https://www.bcsara.com/wp-content/uploads/2020/09/BC-AdventureSmart-Summer-2020-Report-Final-submitted-to-BCSARA-Sept.-25-2020-by-S.Riches.pdf” title=”BC AdventureSmart Summer 2020 Report Final submitted to BCSARA Sept. 25, 2020 by S.Riches”]
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