MEDIA RELEASE
“Outdoor Recreation Safety & Personal Preparedness”
Canada Day Long Weekend
Date: June 28 – July 1, 2018
Contact: Sandra Riches, Executive Director & BC Coordinator / BC AdventureSmart
bccoordinator@adventuresmart.ca 604.671.2241
Long weekends are the busiest for the 2500 BC Search & Rescue Volunteers who respond to over 1700 incidents every year.
The “Canada Day Long Weekend” is all about celebrating our country with family and friends by hiking, biking, paddling, camping & boating, incidentally, mishaps occur that can be prevented.
AdventureSmart increases awareness to help reduce the number and severity of SAR incidents by sharing our consistent safety message of the 3 T’s; trip plan, train and take essentials.
Media groups are encouraged to share our consistent safety message (see attached media boilerplate document) and contact us for an interview, all helping us increase awareness.
Helpful resources:
Thank you, in advance, for your support.
Sandra Riches
Executive Director & BC Coordinator
E: bccoordinator@adventuresmart.ca
C: 604.671.2241
[gview file=”https://www.bcsara.com/wp-content/uploads/2019/06/BC-AdventureSmart-Social-Media-Consistent-Messaging-Summer-2019.pdf”]