#BraveTheCold – When the Rockies Turn Blue | Coors Light Canada

It has come to the attention of the British Columbia Search and Rescue Association (BCSARA) that a TV commercial called #BraveTheCold – When the Rockies Turn Blue | Coors Light Canada has recently begun airing on YouTube and TV. #BraveTheCold focuses on the...

Trailhead Selfies and SAR Prevention

There has been much discussion recently on the idea of the “Trailhead Selfie”, The British Columbia Search and Rescue Association strongly encourages all persons who explore the outdoors in British Columbia to carry the 10 essentials and leave a trip plan...